Whether you are developing your company’s first international marketing plan or revising existing strategies, understanding the foreign environment is crucial to international success.Ī company that believes in marketing is forward thinking and doesn’t rest on its best achievements. The environment elements include a country’s economy, politics, regulations and social make up. Marketing in a foreign environment often means working around and within a set of constantly changing circumstances. It has provided a wide range of merchandise and plenty of parking facilities. The construction of good shopping centers has made goods available to consumers. The trend nowadays is for high mass consumption. They take more than a half of the consumer’s dollar. And through advertising he attempts to influence the customer to buy. Market research helps the producer to predict what people will want. Producers must know why, where and for what purpose the consumers buy. The ability to recognize early trends is very important. We must have a clear idea of what the customer wants, what the customer needs and what makes him buy. Nowadays all divisions of a company are urged to think marketing.
We can do this by offering the right Marketing Mix: the Four P’s – the right Product at the right Price available through the right channels of distribution – Place – in the right way – Promotion. We must supply exactly what the customer wants. We must find out what the customer wants. We organize the company so that this happens. Underlying all marketing strategy is the marketing concept – “we must produce what people want, not what we want to produce”. Marketing operations include product planning, buying, storage, pricing, promotion, selling, credit, traffic and marketing research.
#Think3 marketing series#
On the one hand, marketing is made up of such activities as transporting, storing and selling goods and, on the other hand, a series of decisions you make during the process of moving goods from producer to user. Marketing includes all the business activities connected with the movement of goods and services from producers to consumers. In recent years marketing has become a driving force in most companies.
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